It’s horrible when a client doesn’t know how to pronounce your website’s address.

I must under-go rebranding as too many people mis-pronounce my website’s stupid name. It’s ‘be-three-en’ dammit, not ‘Brethren’ – which has been what most my clients have been calling it.

Firstly, I have a stupid as name which takes away credibility from me rather than adding some personal spunk and professionalism. Benjamin/Ben Tan? Pathetic. Moreover, it sounds way too asian which will most definitely work against me.

Therefore I have chosen to create a name for my little ‘studio’. This name shall disclude any stupid words such as “studio”, “creative”, “industries”, “designs”, “design” etc. ’cause they’re a bit cliche no-a-days. It has to be perfect – not too long, but also not too short; not too hard to pronounce and not to hard to spell.

A bad example is 31three.com – the owner of the site, admits this is not the easiest of web addresses to convey over the phone to a client.