Auckland’s councils are combining forces in late 2010 become one mega-super-large-controversial council. So what did they do to save both time, scrutiny and money? They held a logo design competition.
Evolution of the Auckland City Council Logo
What the heck? There is no denying that this logo looks as old as the Queen of England. It can be likened to Apple releasing the next iPhone looking like a beige brick, as large as a brick, with a rotating dialing wheel instead of a touch screen. In fact, it wouldn’t be wireless; it would be wired to the wall.
My educated guess is that this was done because of the tonne of bricks which fell on on the council last time they spent $1,000,000 NZD of tax-payers money on the development on a logo (that blue one in the middle). One should always be aware that competitions are always entered by only namely two people: children and old people who are about to retire. The latter won the competition, which is probably why the logo looks as aged as it does.
The logo looks like it traveled in a time machine from the ‘70s. The colour palette looks faded and it is created from basic shapes. A logo, in general, should be sculpted into its final form, much like Lego – A Lego model looks so much better when made with custom Lego bricks, which intricately define parts of the model, instead of using the stock-standard rectangular bricks.
Another problem was the judging panel. A panel not of the people of the land, but big headed big-heads, and only one of which that has with an eye for things beautiful. That person being Karen Walker, a fashion designer. A lady, I might add. The vast majority of the other judges are old male-men-blokes. I think anything Walker would have strongly disagreed about, would most definitely be overthrown by the white-headed people. Why? Because they are sexist, and don’t care about aesthetics but are more interested in dipping biscuits into their tea and going to the toilet every 5 minutes.
How do I know they are they know nothing about design? Because, when you make stupid, generic, and thoughtless comments, it becomes blatantly obvious.
[A] compelling, elegant and compact [design]
The voice of this quote avoided mentioning the ideas behind the design, colours, composition, nothing in specific at all. Just a useless generalisation for the media to quote him on – A total dunce when it comes to design analysis.
What a disgusting logo, what a shame – I’m sure more money is going to be wasted when the tax-payers start to chuck bricks once again. Looking at it again, it looks more suited to be a paper-coaster design.